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Redefining Mom Life.

Comfort that moves with you. Style that still feels like you.

NO MORE CUP GAPS, EVER NO MORE CUP GAPS, EVER NO MORE CUP GAPS, EVER
NO MORE CUP GAPS, EVER NO MORE CUP GAPS, EVER NO MORE CUP GAPS, EVER

Because you’re a woman first — not just a mom.

Growing, nursing, leaking, lifting, burping — mom life is real. Your lingerie should keep up. At OVUM, we design maternity bras and nursing covers that feel soft, breathable, and beautifully supportive through pregnancy, postpartum, and every messy, magical moment in between

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Because you’re a woman first — not just a mom.

Why Moms Choose OVUM

Second-skin comfort

Wire-free, breathable, buttery-soft fabric that feels good from morning to midnight. No digging. No pinching. No drama.

Support that adapts

Adjustable straps, multi-hook backs, and flexible bands grow with you — from the first trimester to postpartum. One bra. Multiple phases. Zero stress.

Nursing made easy

Easy-access nursing clips, drop-down cups, and full-coverage support make breastfeeding simple anywhere, anytime

Since 2025, thousands of mums have trusted OVUM – not just for maternity bras and nursing covers, but for support where it matters most, comfort you can rely on, and the confidence you deserve. Designed thoughtfully for every stage of motherhood, our maternity bras and nursing covers adapt, empower, and elevate your everyday experience. Because motherhood isn't one-size-fits-all, and neither are our products.

Designed with purpose for every stage of motherhood, our lingerie adapts, empowers, and elevates.

Because motherhood isn't one-size-fits-all, and neither are you.

Find Your Fit in 30 secs

Because a comfortable bra starts with the right size.

View Size Guide